Vizoalica brand system
Vizoalica's mark combines a structural V with an ascending three-node analytics graph. The geometry is custom vector artwork and the wordmark is outlined, so production rendering never depends on an installed font.
Production assets
All runtime files live in apps/admin-web/public/brand/ and use stable filenames:
vizoalica-mark.svg— standalone V + graph symbol. Minimum size: 24px.vizoalica-lockup-light.svg— full dark-ink wordmark for light surfaces. Minimum size: 120px wide.vizoalica-lockup-dark.svg— full light-ink wordmark for dark surfaces. Minimum size: 120px wide.vizoalica-monochrome.svg— one-ink lockup for print or constrained contexts. Minimum size: 120px wide.favicon.svg— substrate-backed compact browser icon, optimized for 16–48px.
Source exploration belongs in design/brand/references/; only production-ready SVGs belong in the public asset directory. design/brand/vizoalica-master.svg is the editable canonical lockup.
Clear space and color
Keep clear space equal to one graph-node diameter around the mark and lockups. Do not crop the graph nodes or recolor individual geometry. The core palette is graphite #10141c, electric blue #168bff, cyan #12c5e8, violet #793dff, and off-white #f7f8fa.
Use the light lockup on white and light graphite-neutral surfaces. Use the dark lockup on dark graphite surfaces. The favicon has its own dark substrate so it remains recognizable across browser themes.
Accessibility
In product UI, place a decorative logo image (alt="") inside a link or button with the accessible name Vizoalica overview. This prevents duplicate announcements while preserving the action's name. When a logo is meaningful standalone in a document, provide the accessible name in the embedding context. Favicons are decorative browser chrome and carry no accessible-name markup.
Never use the logo as the only indication of navigation state, status, or an action.